Retailers face the constant challenge of keeping their products relevant in the market through promotions. Ad banners and TV commercials are traditional tried-and-tested methods. The advent of technology has changed the face of marketing. It is now possible to pitch customers through customized messages on their mobile phones.
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What is Textlocal?
Textlocal is a bulk SMS service provider catering to the needs of different businesses. It offers a user-friendly interface, a wide range of customizable services and affordability. It fits the needs of a single business owner as well as the MNCs.
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Benefits of using Textlocal in retail marketing
Being an established bulk SMS service provider is not a child's play. You have to constantly upgrade yourself to meet the requirement of the market. Here are the major benefits that Textlocal offers to its subscribers:
- Personalized features: If you have a team in which different people handle a particular segment, you have the option of customizing Textlocal in sub-segments. Also, you can create your SMS fitting the interest of the customer.
- Multichannel platform: The digital era is here. Almost everyone uses different messaging platforms. WhatsApp, messenger, hike are just to name a few. With Textlocal’s analytical data, it becomes easier to divide the customer base into different segments for better advertisement approach. Sending an SMS regarding the bookstore for competitive exams to a student is beneficial but not a professor! Textlocal allows users to send a message on all the major social networking sites.
- Interactive interface: Marketing is no more sending just typed messages. You need to redirect the readers to your website for them to take action. Textlocal allows the users to insert hyperlinks, images, video links and images in the SMS. It also allows the business owners to send personalized promotional vouchers to the customers. Another unique feature is that it allows conducting poll via messages. It is helpful for gathering valuable inputs regarding the services offered.
- Managed support: It is not feasible for every business owner to personally monitor the SMS sending routine or even write it in an attractive and lucid way. Textlocal offers an excellent solution by providing its paid managed support. The support group manages the entire SMS related task for the business owner.
- Customer support: When a customer signs up for Textlocal, they are assured of round-the-clock support staff. From helping them sign up to suggesting better strategies, the staff are always ready to lend a helping hand. This feature is extremely helpful for first-time users. Their hesitation and confusion regarding the platform are instantly solved by the support team.
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Conclusion
Retail marketing demands constant up-gradation of the advertisement methods. This keeps customers informed about the services and also attracts new ones. Textlocal being a multichannel platform promises a seamless experience to the business owners. It helps them in reaching out to the new prospects while keeping the existing ones well informed. The new users benefit immensely from its managed support feature. If you know of any entrepreneurs who are struggling to find the perfect solution to their advertisement woes, do recommend Textlocal to them.
