We have probably seen videos depicting various real-life scenarios, sketches in which creators act out different situations or people recording themselves talking about the ‘’types of annoying people’’, ‘’types of such and such kind of girls/boys’’, ‘’types of college students’’ or whatever it is that can be categorized into a couple of sections and then made into a ‘’relatable’’ rant. This trend has been dominating Youtube for quite some time now, but many people seem to be sick of it. What is the reason for that?
Overdone & repetitive
Recording relatable videos was all fun and games when it started to happen initially. Naturally, there were not many creators who wanted to produce similar content. The competition was low and every video sparked attention from different groups of people. Is that the case nowadays though? Most certainly not. In all due honesty, overdoing virtually anything will sooner or later become tedious, and the relatable trend does not seem to be an exception either. Youtube is quite literally flooded with short sketches about relationships, friendships, types of people, what one would do in different situations, how to’s and what not's, you name it. The list is truly endless. Unfortunately, however, this is not the case where indefinite variety is a perk.
Not so relatable anymore
What most creators fail to realise, as it seems, is that they cannot be related to in the same way that they used to be in the beginning of their careers. You cannot expect to film heavily manufactured videos in your mansion, enjoy the benefits of paid promotions and branded content, be featured in the Forbes list of highest paid Youtubers and act ‘’broke’’ or depict what it is like to ‘’deal with the financial struggles’’ in your 4-minute sketches.
There is nothing wrong with being successful and profiting off of your channel. Afterall, you have put hard work, dedication and efforts into creating and perfecting it. But there are limits to how relatable you should pretend to be with your designer bags and monthly paycheck-worthy shoes. Your audience consists of regular people who endure the hardships of actual money-related struggles on a daily basis. Be respectful and mindful of this, and know what you can actually be on the same page with. If you find yourself stuck because making this type of content is the only thing you are comfortable with, but you are not receiving a lot of engagement, try to find the best solution to remain relevant and avoid the decrease in your stats. Places like jaynike can assist you in that perfectly.
Afterall, losing relevance on Youtube is hard to deal with, and even more complicated to resolve. By maintaining steady channel growth, you can take your time to rethink the content of your videos, analyze the ways with which you can connect with your audience without coming across as insensitive or detached from reality, and finding the perfect balance between being relatable and creating enjoyable content appealing to large groups of people.
Too much inclusion
As much as inclusion can be a good thing at times, it all depends on what you are including where, why and who you think will find this attractive. Sadly, certain creators thought that making mental illnesses ‘’relatable’’ was a good idea. Portraying anxiety, depression, OCD or even eating disorders as quirks and something to make mediocre jokes about did not seem to do well. It just comes off as uncultured, desperate and generally does not look pretty at all. When making relatable content, it’s important to keep in mind that certain topics are better off excluded from the narrative completely.
