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How can modern technologies change the e-commerce industry?

30 May 2022 News
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Shopping online is a trending trend among millennials. As businesses strive to keep up with the latest technologies, the e-commerce industry is changing at an unprecedented rate. The retail industry is a quickly evolving space with shifts in key industries, retail stores closing throughout the world, and the emergence of new technologies. Many people see e-commerce as the new trend of retail, others see it as a short-term trend. However, with technologies like virtual reality revolutionising what shoppers know and buy; it's unlikely that it will be a short-term trend at all. 

There are myriad ways these technologies, among others, can impact traditional e-commerce models in a way that grows their businesses in new directions, courts more customers and provides new opportunities for their stockholders. For instance, Tech-enabled retailers like Amazon and Alibaba are changing the game in the industry due to their usage of customers' personal data, speedy transaction times, shifts in consumer behaviour and the advent of mobile devices. Hire   Diceus to help you make the most of these technologies and improve your e-commerce business.

 In this blog post, we'll take a look at how some of the latest technologies are changing the e-commerce landscape, and how businesses can take advantage of them.

 Push Notifications: If you're a business owner, then you know that staying ahead of the competition is key to success. And in today's digital age, that means using technology to your advantage. One way to do that is through push notifications in ecommerce. As per the survey, the average individual spends so much time on their phone, push alerts are hard to overlook. Businesses can improve their ecommerce sales through the use of push notifications. These notifications can be sent through mobile devices, and they allow businesses to keep in touch with their customers.

 Voice Search: Voice search technology is changing the ecommerce industry. With this technology, shoppers can search for products by speaking into their devices. This makes shopping faster and easier than ever before. In fact, a recent study found that 41% of people now use voice search when shopping online. This number is only going to grow as voice search technology improves. Businesses need to make sure their products are easily found when people use voice search. This means having accurate product descriptions and using the right keywords can lead to sales.

 CRM Intergration: The CRM integration has made a big difference in the ecommerce industry and will continue to do so in the future. Thanks to this technology, businesses are able to better understand their customers and provide them with the best possible experience.This integration has had a major impact on the industry, making it easier for businesses to manage their customer data and communications. It has also made it easier for customers to connect with businesses and make purchase decisions.

 Chatbots: As businesses continue to look for new and innovative ways to engage with their customers, chatbots are becoming an increasingly popular option. Chatbots can provide a more personal and interactive experience for customers, and can be used to improve customer service and support. Chatbots technology replicates interactions between people by responding to client inquiries around the day. Through the use of technology, chatbots are becoming more sophisticated and can be used in ecommerce to provide a more personalised experience for customers. 

 Social Selling: Social Selling is the process of leveraging social media to sell products and services. Through the use of technology, businesses can connect with potential customers on social media platforms like Facebook, Instagram, Snapchat or Pinterest to build relationships and sell products and services. Social Selling is a powerful tool for ecommerce businesses, as it allows them to connect with potential customers and build relationships that can result in sales.

 Customised user experience: As businesses continue to compete in a global market, it is increasingly important to provide a personalized user experience to customers. Technology can be used to create a unique and customized experience for each individual, which can lead to increased sales and customer loyalty. Businesses can collect data about customers’ preferences and use it to personalize their experience. This can be done by collecting data when customers visit the website, make a purchase, or use the company’s services.

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