Search engine optimisation is an ever-changing field and 2020 is going to be no different. There are going to be some curveballs along the way and you need to know about them in order to remain competitive. Even the best SEO agency in London is not going to tell you these well-kept industry secrets.
Here are the top 3 SEO tips you should know about for the next year:
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1. Write Pillar Content
This is perhaps the most overlooked tactic. Write one comprehensive post on your blog for a desired keyword. Don’t just cram keywords into it, write it for the user in mind as well and offer as much value as possible. Think of all the possible search queries and questions your ideal customers might be asking on Google. For example, if you sell floor lamps you could write a comprehensive guide on picking the perfect floor lamp. But don’t stop there. The next step is to optimize the various SEO elements such as the title tag, meta description, keywords, alt tags on your images, etc. Next, take sections of the long guide you wrote and repurpose them into smaller blog posts. Then link them all back to your comprehensive guide. This is a great way to get your pillar content ranking on the first page and to have your site start ranking for those keywords.
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2. Use Video
Video is absolutely exploding this year simply because it’s so much easier to consume than written content. People like to turn on a video on the go, while doing the dishes, or sitting on the bus, or in the park with their kids. YouTube is the second-largest search engine in the world so make some videos and upload them to YouTube. Some great ways to rank on YouTube are - use lots of tags, write long video descriptions, and optimize your channel banner and thumbnails.
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3. Conduct Backlink Outreach
Backlinks still remain Google’s number one ranking factor. They say this themselves. So continue doing your backlinks outreach folks! Not sure where to start? Here’s a quick list that should help you absolutely knock it out of the park: Get a cold email outreach tool - you can use a tool like Mailshake or Lemlist to quickly automate all of your outreach. Create 5-6 outreach emails for each recipient with some customization and personalization, and make them 3-5 days apart depending on your industry. Use an SEO tool like Ahrefs or Moz to find all of your competitor’s backlinks. Export them, and then use an email finder tool like Hunter.io to get the contact information for these sites. Now, plug them in to the cold email outreach tool that you’ve set up and watch the magic happen.
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Recap
SEO is getting more and more powerful and if you want to stay in the game you should continuously innovate and optimize. Use our 3 hacks - pillar content, videos, and backlink campaigns - to improve your rankings and beat your competition.
