Online casino games are getting increasingly popular among gamblers, with the mobile gambling niche acting as the single largest driver of the growth. Smartphone gambling seems to be replacing traditional desktop games and this trend definitely deserves a professional and in-depth analysis.
What is the current size of the mobile gambling market? What makes it so interesting for smartphone owners? There are so many questions we need to answer here, so let’s waste no time and get right onto the topic!
How Big Is the Mobile Gambling Market?
Although still being in the early stages of development – bear in mind that mobile casino apps did not exist a few years ago – the niche is already quite massive. According to the report, the global mobile gambling market is expected to reach $53.7 billion by the end of 2025, registering a CAGR of 10.7%.
Mobile gambling is popular all over the globe, but some countries lead the way in that respect. Some analysts suggest that gambling apps to win real money are thriving in the US, Japan, Canada, Germany, and China. Together, they combine for more than 60% of the global market share.
What Makes Casino Apps So Successful?
The breakthrough of mobile gambling is evident, but what seems to be the secret behind it? What are the key growth factors? We will discuss eight reasons here.
1 Instant accessibility
Online gamblers usually follow their guts and make impulse moves, which is where casino apps fit in perfectly. Here’s why – smartphones are accessible almost instantly and you can start your game within seconds. There is no waiting time as you don’t need to drive to the traditional casino or launch a desktop computer to start playing.
2 The number of smartphones is booming
Almost half of the global population now owns a mobile device. This basically means that around four billion people have the opportunity to play online casino games and try their luck whenever and wherever they want it. Casino owners noticed the opportunity and so they designed gambling apps for mobile players in particular.
3 Apps are improving
After a year or two of testing and minor ups and downs, mobile casino apps have started becoming much better. Today, the best online betting apps are so great that you don’t even notice the difference between smartphone and desktop games. At the same time, less successful casinos are doing their best to catch up and now you can even install a great casino app from a totally unknown gambling provider.
4 Mobile gambling is convenient
Convenience is the name of the game when it comes to mobile gambling. There’s hardly anything simpler than playing casino games on a smartphone – you can do it while commuting, you can do it in your bed, and you can even do it while standing in the crowd without disturbing anyone around you.
5 Google lifted the ban
In case you didn’t know, Google used to be one of the biggest opponents of online gambling apps and platforms. But times have changed and the largest search engine decided to lift the ban. Google now enables real-money gambling apps, ads related to real-money gambling, and daily fantasy sports apps that meet certain requirements.
6 Mobile gambling apps are user-friendly
User-friendliness is another important aspect of mobile gambling because it helps gamblers to play the game more conveniently. Unlike many casino websites, gambling apps are free from abundant content and ads that spoil the fun. All you get is a simple platform that performs every function with a click or two.
7 Mobile gamblers spend more money
Studies have shown that mobile gamblers spend more money than computer-oriented players. It’s hard to claim why is that so, but one thing crosses our minds immediately – mobile gambling is suitable for impulse reactions and hence it pushes to spend more than they had planned initially. In such circumstances, it’s not strange to see online casinos investing in mobile app development.
8 Security of mobile gambling is improving
Gambling platforms force players to reveal their personal information, which means that users have every right to be suspicious and extra careful. The good news is that most mobile gambling apps are perfectly safe in 2021, so you can use them without the fear of getting hacked.
The Bottom Line
Online casinos have been experiencing a major expansion in the last few years, with the mobile gambling niche being by far the most important growth driver. Mobile-powered casino games give players a plethora of privileges, thus turning virtual gambling into a more entertaining and simpler experience.
In this post, we talked about the main factors that make mobile gambling so interesting and attractive. Do you agree with our statements and which one is your favorite benefit of mobile gambling?