Youtube is viewed by more than 5 billion people every day. The bad news is that if you're a small business trying to gain more views and engagement on your YouTube video, there's a lot of competition. You may be relieved to know that YouTube has more than 2 billion active users, and their appetite for videos is only growing.
1. Create Quality Content
The most important thing is to create content that's likable so you can gain likes. People are not going to give a thumbs up just because one is posted online. Make sure the content you produce attracts, educates or entertains viewers. You can help by answering questions, solving common problems, or by giving valuable information. Offering free industry tips to gain viewers' trust and loyalty can help you build trust and loyalty – if you're running a pest control business, make videos on bug-proofing the home or identifying a pest problem. You will have a greater chance of increasing your audience's liking for your videos if they are informative, entertaining, and helpful.
2. Keep Your Videos Short But Comprehensive
In ranking videos, the amount of time spent watching them is important. However, while the percentage of your video watched is more important than the amount of time viewed, it's obviously great to improve your score in both categories. In the age of dwindling attention spans, getting viewers to stick around on your videos is a challenge. Users spend an average of 20 seconds on a website, so it is important for you to grab their attention within the first 10 seconds, if not 5. You can improve your retention by following these three steps:
3. Be upfront – Ask People To Like The Video
You can expect that, if you ask directly, most people who view your video (and who like it) are going to love it too. It is likely that they would have done it anyhow, but this avoids problems like being distracted or forgetting. This can be done in the comments, but it is more effective if you display a message on the screen or provide a polite voiceover. Make sure you explain to the audience why you are asking for likes. You could mention how it boosts your motivation, enables you to know what people like and what they want more of, but whatever you feel is suitable. If you feel the need, you could also buy likes
.
4. Interact With Your Viewers
Whenever you ask your audience to interact with your video content, you need to return the favor. Keep an eye on the comments viewers submit to your videos, respond to any questions, and take part in discussions. Engaging you viewers will enable you to increase engagement, boost the credibility and sales of your channel, and might even drive more traffic and sales to your website.
5. Maximize SEO
You can promote your business through links and search terms as well as using search terms to gain traffic from search engines. SEO, or search engine optimization, also refers to the use of keywords and specific phrases in your video's title, description and tags. In case you have a cleaning business, for example, instead of editing the title to "Cleaning Windows," modify it to include your city name and business name so that it is more targeted. If you want to stand out from the other results, try to include as many specific terms as you can.
6. Promote Your YouTube Videos On Social Channels
Most social media channels do not like it when you post a link to a YouTube video, because it discourages users from staying on the social channel. This can be overcome by creating a short video version of the YouTube video and posting it on your social media channels, then adding the link to the full video in the comments.
Conclusion
You can connect with a lot of people on YouTube by building an audience. Furthermore, marketers still don't use it as much as they should (since they tend to stick to more straightforward social networks) because the barrier to entry is so high. For those of you who have a YouTube channel, you can utilize the four tactics I showed you in the article to boost engagement. Creating great YouTube videos can help you grow your audience. If you do not have one, I recommend you start one.
