Introduction
According to the app developers, Wisely takes the stand that “people vote with their money.” In a world where review websites reign supreme and a string of bad reviews could ruin a reputation for good, Wisely adds a different dimension. Instead of viewing new dining, entertainment, or shopping establishments through the lens of traditional reviewers, Wisely users view establishments through the lenses of location and how much money people are spending at the place in question. After all, it would not make much sense that a terrible restaurant would continue to attract hordes of visitors.
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Match Maker
Wisely has a birds-eye view of your budget, your bank account, and your spending habits. By combing all of that crucial information, it is able to make recommendations on where you should eat, drink or shop. Search by location, by price range, keyword, popularity, or return rate. By linking your bank account and credit cards, Wisely will be able to give insight in the form of graphs and charts, into your spending habits. It will show you details like when you’ve surpassed your budget, or how much money you have spent in one particular venue over a specified amount of time. Detailed information on each venue you inquire about is also available. Find out where the establishment is located, what the average bill is, what it is ranked in comparison to nearby places, and how many repeat customers it has. In the end, Wisely will help you keep track of your spending while directing you to the places that you will most enjoy handing out your spending money.
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Compatibility
Currently, the only card that can be successfully linked and in turn, ‘tracked’ by Wisely is American Express, though developers claim Chase, Bank of America, and others are soon to follow. By linking bank cards, Wisely will show you how much you have spent in total on a monthly basis. Additionally, you will also be able to see how much money you are spending in each of several categories including Dining & Alcohol, Entertainment, Travel, and more. Wisely already has the capability of attaching a slew of loyalty cards which can be scanned via the app right at the register, a much better solution than lugging around a bunch of unnecessary cards.
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Pros and Cons
Pros
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Simultaneously organizes budget and suggests dining and shopping establishments
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Gives detailed reports on consumer habits at certain places
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Gives insight into the user’s spending habits
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Links a number of reward cards
Cons
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Limited credit card and banking partners
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Limited merchant locations
Final Words
Wisely is still a young app with much room to improve, but it is off on the right foot. Though it is not compatible with many banks or cards yet, it will be in the very near future. For now, it’s partnership with American Express is everything it should be. The iPhone and iPad app works seamlessly and delivers on its promises. The simple fact that it is functioning smoothly at the beginning gives hope that developers will not cut corners just to add more banks, but keep their focus on delivering a highly functioning and useful app.